Rob Dull › Work & Capabilities
Experience

What I do and
what I produce.

15 years at Salesforce and Delta Dental, producing work product at every level from portfolio strategy to team-level stories.

Where
Salesforce IT · Delta Dental
+ Nokia, Portrait Displays, Bio-Rad
Scope
35+ teams · 5 portfolios
25 → 115+ teams at Salesforce
Roles
PM · ProdOps Lead · Agile Coach
Direct PM earlier in career
Strategic Planning
Connecting business goals to team-level work

Artifacts that translate executive priorities into plans product teams can deliver against, with visibility into outcomes for leadership.

Work products
OKRs & KPI frameworks Portfolio roadmaps Cost-of-delay analysis Big Rocks / Hoshin alignment North Star metric definition Business canvases Value proposition frameworks Executive dashboards Quarterly planning pre-work
Applied across
Customer-facing
Consumer mobile Member portals Provider portals
Revenue & operations
Claims processing Revenue management & billing Oracle RMB Metavance
Enterprise systems
Workday Salesforce platform Concur Finance & accounting
Discovery & Research
Grounding product decisions in real user needs

Structured outputs that carry customer insight into roadmap and delivery decisions.

Work products
Journey maps Persona & JTBD frameworks Empathy maps User interview synthesis Opportunity assessments Business case documents ROI & cost-of-delay models
Applied across
Customer-facing
Customer onboarding Customer support Consumer mobile Member & provider portals
Internal customers
Sales support Marketing support Employee onboarding Legal support
Delivery
From portfolio to team — structured, traceable work

Delivery artifacts at every level of the hierarchy, with intake and refinement processes that keep backlogs healthy.

Work products
Epics & features User stories & acceptance criteria Given-When-Then specifications Work breakdown structures Dependency maps Release plans Backlog intake frameworks Requirements documentation Technical design briefs
Applied across
Content & marketing
AEM CMS Marketo
Enterprise systems
Workday Concur Enterprise business desktop Finance & accounting
Revenue & operations
Multi-product billing Claims processing Oracle RMB
Product Operations
Making the system visible and improvable

Operational infrastructure that gives product organizations visibility into how they're doing and a path to improvement, without adding process overhead.

Work products
Delivery health metrics Agile maturity surveys Engineering excellence assessments Retrospective synthesis Process improvement plans Operating playbooks Jira & Jira Align configuration Portfolio visibility dashboards Root cause analyses
Coaching & Enablement
Building PM capability at the individual and org level

Programs, tools, and frameworks that help product managers grow, with concrete benchmarks managers can evaluate and develop against.

Work products
PM maturity frameworks Role capability benchmarks Training curricula Workshop design & facilitation Community of practice design 1:1 coaching frameworks Performance improvement plans Internal certification programs
First Product Ownership
Full end-to-end PM for a shipped product

At Portrait Displays, I held complete product ownership for DisplayTune — consumer monitor calibration software and firmware — from customer research through engineering delivery, localization, and OEM release. Sales led customer engagement; I owned everything else.

Work products
Product requirements Engineering specifications Firmware testing Software releases Support site (25 languages) OEM partner coordination Iterative delivery from customer feedback
OEM partners
Hyundai Iiyama Acer Sony Fujitsu-Siemens

Happy to walk through specific examples. Resume, LinkedIn, or email below.

Resume ↗ LinkedIn ↗ Email ↗