robdull / tools / persona-generator
Enterprise User Research

From rough idea
to journey-map-ready
enterprise persona.

Define the job your user is trying to get done and their organizational context. Get a complete JTBD statement and persona card — ready to anchor a journey map, product brief, or stakeholder presentation.

Jobs to Be Done

This tool is organized around the Jobs to Be Done framework. Before demographics or frustrations, a useful enterprise persona starts with the job — the functional and organizational progress the user is trying to make. The persona card gives that job a human face and an organizational cost.

Define the job first

Start with what your user is trying to accomplish, not who they are.

Job Statement

When [situation or trigger] —
I want to [functional job] —
so I can [outcome or progress]

REQ When… (the situation)
REQ I want to… (the functional job)
REQ So I can… (the outcome)
Role and organizational context
Current workaround or tool (optional)
Industry (optional)
How do they prefer to receive information? (optional)
Who do they interact with to get this job done? (optional)
Load an example
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Fill in the job statement and context, then click Generate to build your JTBD statement and persona card.

Sample outputs

Click any scenario to load the full JTBD statement and persona card.

Technology • B2B SaaS

Engineering Manager

"When I evaluate delivery tooling, I want DORA metrics surfaced automatically, so I can make data-driven decisions about pipeline performance."

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Government • Public Sector

Privacy & Compliance Director

"When an examination is announced, I want continuous HIPAA and personnel data evidence already assembled, so I can respond in days not weeks."

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Insurance • Group Benefits

PetHealth Member

"When I prepare for a renewal, I want account performance data assembled automatically, so I can earn the renewal on results not just relationships."

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